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The Great White Way
August 25, 2022
Broadway, or the theater district in NYC, traces its roots back to the mid-18th century when one of the first large theaters opened in lower Manhattan. About that same time, Benjamin Franklin had started experimenting with electricity. Many streets along Broadway started illuminating the pathways with arc lamps—these made light by sparking an electrical current between two electrodes, resulting in a very bright, white light. With the opening of the Olympia Theatre in Longacre Square (later renamed Times Square)—history was made with the installation of the first electric lights at its entrance in 1895. Following Olympia’s lead, other theaters began replacing the smoky, open-flame gaslights with the more modern and bright lights. So, the Great White Way truly described how it looks when you first turned and saw the theater district at night. The name was coined thanks to Shep Friedman, a columnist for the New York Morning Telegraph, when he wrote a story about the area and used the headline, “Found on the Great White Way.”